About Your Alf
We know how important it is to keep your hands free for things that matter, which is why almost all of Alf the Label's nappy bags can be converted multiple ways. From totes transforming to backpacks, shoulder or crossbody bags, or handbags to pram bags.
For information on how to attached your backpack straps, pram strops or crossbody strap, click here.
Take a further look inside your new Alf bag and view the special features and tips on how to convert your straps.
All Alf pieces are made using the highest quality materials. Our luxe leather bags and accessories are crafted in premium full grain pebbled leather. When cared for correctly, leather is a durable material that ages beautifully.
For information on how to care for your Alf bag, alongside cleaning, scratch and care tips, click here.
We would love to hear what you think about your new Alf, so we can continue to create stylish and practical pieces for parents worldwide.
Our most popular bag, Ari is our award-winning design renowned for its style, functionality, and versatility.
Deciding between the Signature, Luxe Leather and Vegan Ari? View our comparison guide here.
Shipping & Returns
Please refer to our Returns Policy to check the eligibility of your item/s for return by clicking here.
All returns need to be initiated within 30 days of receiving your initial order, once your return is approved you are required to send it back to us within 7 days of receiving your return authorisation number. This may vary for orders outside of Australia.
Alf the Label orders are processed and shipped from our warehouse in Sydney, Australia within 48 hours. Our warehouse operates on weekdays.
Please note: during peak selling periods, there may be delays in dispatch & delivery.
Further information including delivery areas, International orders, and time frames, are available here.
I placed my order a few days ago but haven’t received an order confirmation email. What should I do?
Please check your spam or junk folder first. If you have multiple email addresses, make sure you're checking the one you used for your purchase. If you still can't find the email, please contact us with your full name and email address, and we can help you further.
My order still isn’t showing as fulfilled, and I haven’t received a shipping confirmation. Can you provide an update?
Please firstly check if any items in your order were purchased on pre-order; this will be noted in your order confirmation. Your entire order will ship once all items on pre-order arrive. Delays may also occur during busy periods like sales, launches, or public holidays. If your order status hasn’t changed after a reasonable time and none of these situations apply, please email us with your order details, and we’ll investigate further.
My order hasn’t been delivered and it’s past the expected delivery date. How can I follow up on this?
Please check the tracking information provided in your shipping confirmation email.
USA: If you have selected International Express Shipping to USA, your parcel will be rerouted from Australia Post to USPS once it arrives in America. Please enter your tracking number into the USPS website if you would like to receive more detailed tracking and delivery information.
AU: If you are located within Australia, Australia Post is the best platform to track your parcel.
WORLD: If you are located outside of these countries, please use the link provided in your order email confirmation.
Once an item is dispatched from us we are unable to provide more detailed information and recommend reaching out to your mail carrier directly, however please reach out to our customer service team if you require further details on how to track your order.
My order status says it’s been delivered, but I haven’t received it. How do I resolve this?
Please contact your delivery carrier directly, as they will be able to provide detailed information and next steps. Once a parcel leaves Alf and is passed along to your delivery carrier we are unable to make any changes, or follow up with your delivery provider on your behalf. If they require any additional information about your order, feel free to reach out to us.
I can't locate a product in my order. Can you help?
Absolutely. Firstly, please thoroughly check inside the packaging and contents you received; small items in particular may be hidden in your order bag. If you believe an item from your order is still missing or suspect your parcel has been tampered with, please take a photo of the package and its contents as you received it. Then, get in touch with us so we can investigate further.
I would like to return my items as they either do not suit me, they weren't what I expected or I had a change of mind. How do I do this?
You can see all there information at Returns and Shipping.
How do I package my change of mind return?
The items must be returned in original, unused condition, with any filling, tags, dust bags and included straps or accessories also returned. For international returns (outside of Australia), we ask that you return your item(s) using a trackable shipping method or courier, and pack your items appropriately in a postage box to protect the contents and ensure items are received by Alf the Label in their original condition. Failure to do so may result in damage to the contents and your return unable to be accepted. Alf the Label is not liable for any lost or damaged packages.
Do I have to pay for return shipping on a change of mind return?
Yes, you, the customer, will be responsible for the associated cost of postage for change of mind returns. A returns label will be generated for you when you lodge your return.
Orders placed outside of Australia and New Zealand are classed as International Orders.
I placed my order a few days ago but haven’t received an order confirmation email. What should I do?
Please check your spam or junk folder first. If you have multiple email addresses, make sure you're checking the one you used for your purchase. If you still can't find the email, please contact us with your full name and email address, and we can help you further.
My order still isn’t showing as fulfilled, and I haven’t received a shipping confirmation. Can you provide an update?
Please firstly check if any items in your order were purchased on pre-order; this will be noted in your order confirmation. Your entire order will ship once all items on pre-order arrive. Delays may also occur during busy periods like sales, launches, or public holidays. If your order status hasn’t changed after a reasonable time and none of these situations apply, please email us with your order details, and we’ll investigate further.
My order is being sent to the USA but I haven't received order updates in a while.
If you have selected International Express Shipping to USA, your parcel will be rerouted from Australia Post to USPS once it arrives in America. Please enter your tracking number from your shipping confirmation email into the USPS website if you would like to receive more detailed tracking and delivery information.
My order hasn’t been delivered and it’s past the expected delivery date. How can I follow up on this?
Please check the tracking information provided in your shipping confirmation email.
USA: If you have selected International Express Shipping to USA, your parcel will be rerouted from Australia Post to USPS once it arrives in America. Please enter your tracking number into the USPS website if you would like to receive more detailed tracking and delivery information.
AU: If you are located within Australia, Australia Post is the best platform to track your parcel.
WORLD: If you are located outside of these countries, please use the link provided in your order email confirmation.
Once an item is dispatched from us we are unable to provide more detailed information and recommend reaching out to your mail carrier directly, however please reach out to our customer service team if you require further details on how to track your order.
My order status says it’s been delivered, but I haven’t received it. How do I resolve this?
Please contact your delivery carrier directly, as they will be able to provide detailed information and next steps. Once a parcel leaves Alf and is passed along to your delivery carrier we are unable to make any changes, or follow up with your delivery provider on your behalf. If they require any additional information about your order, feel free to reach out to us.
I can't locate a product in my order. Can you help?
Absolutely. Firstly, please thoroughly check inside the packaging and contents you received; small items in particular may be hidden in your order bag. If you believe an item from your order is still missing or suspect your parcel has been tampered with, please take a photo of the package and its contents as you received it. Then, get in touch with us so we can investigate further.
Product & Order Updates
The item I want is currently sold out. How can I find out when it will be back in stock?
You can stay up to date with our restock dates via our Product Updates & Pre-Orders page here. Note, this may take a few days to be updated once a style sells out.
We do have a number of limited edition colourways and styles, and if you are unable to find a colourway on the website this may have been discontinued. Please feel free to contact us and we can suggest an alternative.
Can I join a waitlist or pre-order an item that’s currently sold out?
Although we don’t offer waitlists, you can pre-order select items when they become available. Pre-ordering secures your item as soon as it finishes production, ensuring it will be shipped promptly upon arrival at our warehouse. Please note that if your order includes both pre-order and in-stock items, the entire order will be shipped together once the pre-ordered item is available.
To be notified of future pre-orders and re-stocks of your favourite Alf products, please sign up to our email list here and follow us on Instagram.
I can’t find an item I want on your website. Does this mean it’s no longer available?
If an item is no longer listed on our website, this means it was a limited edition style that is no longer available. You may still find it through our stockists here, or you can reach out to our customer service team for additional support.
Only part of my order is on pre-order. Will it all arrive together, or separately?
If your order includes both in-stock and a pre-order item(s), we’ll hold everything and ship it all together once the pre-order item arrives. If you'd prefer to receive your in stock items right away, we recommend placing a separate order for them so you don’t have to wait for the pre-ordered piece to arrive.
How can I find out when a pre-order item will arrive?
You can track the status of your pre-ordered items progress through our Product Updates and Pre-orders page here. Please note, these time-frames are estimates and may change. As a small business in the slow fashion industry, each of our pieces is carefully hand crafted then shipped to us in Australia. We are doing everything we can to get these products to you as quickly as possible.
Can I have the rest of my order shipped before the pre-order item arrives?
Unfortunately, we are unable to split-ship orders containing pre-ordered items, and the entire order will be shipped together once all items are in stock. If you did not realise your full order would be held prior to purchasing and you need this urgently, please email us.
I placed my order a few days ago but haven’t received an order confirmation email. What should I do?
Please check your spam or junk folder first. If you have multiple email addresses, make sure you're checking the one you used for your purchase. If you still can't find the email, please contact us with your full name and email address, and we can help you further.
My order still isn’t showing as fulfilled, and I haven’t received a shipping confirmation. Can you provide an update?
Please firstly check if any items in your order were purchased on pre-order; this will be noted in your order confirmation. Your entire order will ship once all items on pre-order arrive. Delays may also occur during busy periods like sales, launches, or public holidays. If your order status hasn’t changed after a reasonable time and none of these situations apply, please email us with your order details, and we’ll investigate further.
My order hasn’t been delivered and it’s past the expected delivery date. How can I follow up on this?
Please check the tracking information provided in your shipping confirmation email.
USA: If you have selected International Express Shipping to USA, your parcel will be rerouted from Australia Post to USPS once it arrives in America. Please enter your tracking number into the USPS website if you would like to receive more detailed tracking and delivery information.
AU: If you are located within Australia, Australia Post is the best platform to track your parcel.
WORLD: If you are located outside of these countries, please use the link provided in your order email confirmation.
Once an item is dispatched from us we are unable to provide more detailed information and recommend reaching out to your mail carrier directly, however please reach out to our customer service team if you require further details on how to track your order.
My order status says it’s been delivered, but I haven’t received it. How do I resolve this?
Please contact your delivery carrier directly, as they will be able to provide detailed information and next steps. Once a parcel leaves Alf and is passed along to your delivery carrier we are unable to make any changes, or follow up with your delivery provider on your behalf. If they require any additional information about your order, feel free to reach out to us.
I can't locate a product in my order. Can you help?
Absolutely. Firstly, please thoroughly check inside the packaging and contents you received; small items in particular may be hidden in your order bag. If you believe an item from your order is still missing or suspect your parcel has been tampered with, please take a photo of the package and its contents as you received it. Then, get in touch with us so we can investigate further.
I need to make changes to my order. What steps should I take to update it?
Due to the time difference between our customer service team in Perth (Western Australia) and our warehouse in Sydney (New South Wales) there is a limited window for making changes to your order once it's placed. If you contact us before your order is fulfilled, we will do everything we are able to assist, however, if we're unable to process your request in time, you'll need to follow the change of mind return process once you receive your order. More information available here.
I placed an order but would like to cancel it before it ships. What should I do?
Due to the time difference between our customer service team in Perth (Western Australia) and our warehouse in Sydney (New South Wales) there is a limited window for making changes to your order once it's placed. If you contact us before your order is fulfilled, we will do everything we are able to assist, however, if we're unable to process your request in time, you'll need to follow the change of mind return process once you receive your order. More information available here.
General Information
You're invited to join our Facebook Community to be among the first to know about new releases, join live events with our CEO and Creative Director Sophie, obtain exclusive offers and early access, and provide your opinions to help shape future Alf designs and colourways.
You'll also find Alf the Label on Instagram, Facebook, TikTok, YouTube, LinkedIn and Pinterest.
View our current policies, including returns and sale pieces,here.
Can I return or exchange items purchased on sale?
Unless specified otherwise in the promotion-specific terms and conditions, we are unable to offer returns or exchanges for change of mind on sale items. Refunds are only possible if the item is deemed faulty.
I just made a purchase, but I see you’re having a sale soon. Can I get a refund for the price difference?
As a small business we are unable to offer the same flexibility as some of the larger companies and are unable to offer refunds for price differences on purchases made before or after a sale or promotional period. To stay up to date with any upcoming offers we recommend signing up to our newsletter.
When is your next sale?
We have a very limited number of sale periods a year, typically in line with the larger seasonal events. To stay up to date of any future offers please sign up for our newsletter or follow us on social media.
I’m trying to use my Welcome Code/Discount Code on a sale purchase, or bundle offer, but it’s not working.
Discount codes cannot be stacked, and cannot be used during sale periods or on items already discounted. This includes Welcome Codes, and Bundle & Save discounts.
The Alf Story
Alf the Label was born out of a love for uncompromising style.
We offer luxury baby bags, work totes and parenting accessories, providing effortless style and essential practicality for parenthood and beyond.
Our products are designed to transition women from adulthood to motherhood without compromising style for functionality.
Parenthood is different for everyone. Style looks different to everyone. Alf is made for everyone.
Contact Us
Unable to find what you are looking for? Please contact our Customer Service team and we'll be in touch.
Please note our Head Office is located in Perth, Western Australian and operates Monday to Friday.