Award-Winning Ari
A luxury baby bag, for parenthood in style.
Our most popular design, Ari is our award-winning baby bag renowned for its style, functionality, and versatility.
Voted "best changing bag design" in the Junior Design Awards UK in 2020/21, 2022, 2023 and 2024.
Available as a Luxe leather convertible baby bag and a lite Vegan leather backpack.
The Alf Difference
All Alf pieces are thoughtfully designed to serve functionality as well as style. Bridging the gap between parenting accessories and ready to wear fashion.
Every Alf item is crafted from the highest quality materials and finishes to last the test of time.
Signature Luxe Ari
An evolution of our multi-award-winning Luxe Ari, the Signature Luxe Ari combines timeless design and modern functionality, with six-way-wear for work, parenting and travel.
As a celebrated and internationally award-winning design, the Signature Luxe Ari adapts effortlessly to your lifestyle.
Use Ari however it suits you with six-way convertibility: backpack, pram bag, tote, travel bag, satchel or shoulder bag.
Luxe Ari
A luxury baby bag, for parenthood in style. The Luxe Ari is crafted in high quality and full grain pebbled leather with bespoke brushed gold hardware.
Our most popular style, this award-winning baby bag is renowned for its style, functionality, and versatility.
Wear Ari however it suits you with five-way convertibility: backpack, pram bag, tote, satchel or shoulder bag.
Vegan Ari
A lite version of our award-winning bag in premium pebbled vegan leather.
Designed with the newborn parent in mind, the Vegan Ari's generous capacity, elevated aesthetic and practicality make it a must-have.
Fixed backpack straps allow you to wear Ari hands-free. Add pram straps and convert to a pram bag.
Luxe Leather
- Premium pebbled leather
- Sustainable bi-product of the food industry
- Buttery-soft hand feel
- Long life span
- Naturally softens over time
- Leather conditioner can refresh aged leather
- Easy wipe-clean
Vegan Leather
- Microfiber pebbled vegan leather
- 100% animal free
- Lightweight
- Silky hand-feel
- Long life span
- Water and stain resistant
- Easy wipe-clean
