We've Been Shortlisted!

We've Been Shortlisted!

I am so excited to announce that Alf the Label has once again been recognised for its outstanding design, innovation and functionality, for the fourth year in a row.

We have been shortlisted for the UK Junior Designer Awards 2024 in the "Best Changing Bag", "Best Innovative Parenting Product" as well as the "Best Travel Product" categories!

Alf the Label's coveted Ari backpack has once again been nominated for the "Best Changing Bag" award. Having previously won gold in the category for four consecutive years, the Ari remains a fan favourite for its ability to seamlessly blend style and practicality.

Our innovative Carabiner Capsule also received a nomination for "Best Innovative Product Design (Parents)", which we were also awarded in 2023. This versatile mix and match accessory allows parents to create a customisable setup that effortlessly transitions from pram attachment into a stylish handbag.

Furthermore, the Carabiner Capsule is also a contender in the newly entered category of "Best Travel Product (For Parents)". This nomination underlines Alf the Label's commitment to creating multi-functional solutions that cater to the on-the-go lifestyle of modern parents.

Best Changing Bag Design - Ari

The Alf Community's favourite convertible backpack, the Ari design, offers style and capacity for parents around the world. 

The most popular changing bag is perfect for the newborn parent, can be throughout the toddler years and as a work bag once mum or dad goes back to work. The Ari offers easy organisation, holds a large capacity for both parent and baby's essentials, all whilst not sacrificing style for practicality. This must-have bag takes parents well beyond the newborn era, making it the perfect bag for anyone wanting to invest in functional style and quality.

The Ari is available in durable pebbled leather as well as premium vegan leather. You can find both bags in different shades and hardware options.

Discover more about Ari >

Best Innovative Product Design (Parents) and Best Travel Product (Parents) - Carabiner Capsule

Our iconic handbag turned pram accessory continues to be loved by both parents and non-parents around the world, and has quickly become our most popular collection. Featured in ELLE and at NYFW, this renowned style offers the perfect blend of fashion and function, allowing you to customise your capsule to suit your own needs and lifestyle.
All Alf products have been wear-tested by the Alf team and myself to ensure that the product we put out is the best that it can be. We review all customer feedback and update our designs to suit your needs. These nominations are proof of your continuous support which inspires us each day to keep innovating and provide an option to ensure you won't need to sacrifice your own style and confidence when entering parenthood.
Thank you for being part of the Alf Community, and stay tuned for the announcement of the winners - keep your fingers crossed for Alf the Label! 

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